50+ YouTube Stats Every Video Marketer Should Know in 2022

YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike.

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Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history.

YouTube Stats Every Video Marketer Should Know in 2022

General YouTube Stats

youtube demographics: 81% of u.s. adults say they use youtube in 2021, up 8% from 2019.

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YouTube Content Stats

youtube demographics: 83% of gen z have used youtube to watch soothing content that helps them relax.

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ROI and Usage by Marketers

video marketers report that facebook, youtube, and twitter have the highest engagement levels

  • YouTube channels with 100K-1M followers have the highest engagement rate. (Influencer Marketing Hub)
  • On most social platforms, engagement rates usually trend down as follower count grows. On YouTube, the opposite is true. The average engagement rate on YouTube for content creators with over 1 million followers is 4.06% while the average rate for those with 1K to 5K followers is only 2.04%. (Influencer Marketing Hub)
  • 77% of video marketers use YouTube to host videos. (HubSpot Blog Research)
  • When asked which social media platform offered the highest engagement rate, 500+ marketers ranked YouTube second highest. (HubSpot Blog Research)
  • YouTube is the most widely-used platform among video marketers used by 88%. (Wyzowl)
  • 56% of marketers surveyed in 2022 say YouTube offers the biggest ROI, ranking #2 behind Instagram. (HubSpot Blog Research)
  • Marketers plan to invest the most in YouTube in 2022. (HubSpot Blog Research)
  • 27% of marketers surveyed in a Video Marketing Report say they plan on investing in sharing videos on YouTube more than any other platform. (HubSpot Blog Research)
  • YouTube ranks second highest in generating leads when sharing marketing videos behind Instagram. (HubSpot Blog Research)
  • 44% of influencers leveraged YouTube for their campaigns in 2021, up 8% from 2021. (Influencer Marketing Hub)

YouTube Mobile Stats

YouTube Demographics Stats

youtube demographics: millennials trust youtube more than any other generation

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YouTube Subscriber Growth Stats

YouTube Usage Stats

YouTube History Stats

Editor’s note: This post was originally published in February 2019 and has been updated for comprehensiveness.

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Originally published Aug 8, 2022 7:00:00 AM, updated August 08 2022


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